Free, self-paced courses in marketing, e-commerce and entrepreneurship. Every module ends with an interactive tool that turns what you've learned into a plan for your own business.
Short, practical lessons with worked examples built on real numbers — no fluff and no paywall.
Every module has a tool — a calculator, planner or scorecard — that saves as you work and prints as a plan.
Finish the course, complete the capstone, and generate your certificate of completion.
A healthy ROAS can still lose money on every order. Change the numbers and watch the margin move — this is one of the calculations from the E-commerce module.
Open the full channel calculator →
marketingStrategy, websites, SEO, content, social, email, paid ads, e-commerce and analytics — with AI tools built into every module and a capstone you can actually use.
brandingA postgraduate-level course on building and defending brands: equity, positioning, identity, integrated communication, stakeholders, crisis and effectiveness — each grounded in the research and applied with hands-on tools.
strategyA postgraduate-level course on building a marketing strategy from the ground up: research, segmentation and positioning, competitive strategy, pricing, the marketing mix, channels and performance measurement — integrated into one plan.
managementA postgraduate-level course for marketing managers on leading innovation and organisational change: strategy, technology adoption, the internet and web3, AI in marketing, emerging technology, sustainability, project management and leadership — applied to a running case with a hands-on tool in every module.
ai-strategyA practical, non-technical course for senior leaders who need to lead AI adoption — from understanding the technology to presenting a board-ready AI strategy.
social mediaA postgraduate-level course on planning, running and evaluating social media, influencer and digital marketing — from platform strategy and community to creator partnerships, paid social and honest measurement — ending in one integrated strategy.
businessA beginner-friendly pathway that builds the business knowledge, case analysis, numeracy and report writing the Academy's postgraduate-level marketing and business courses expect. Recommended preparation, not a requirement.
careersA short, practical careers course for 2026: plan your next step with Andrew Hirst's Career Planning Canvas, build evidence and a network, get through selection, and present yourself with confidence.
One continuous journey through 15 topics, from reading your market to leading marketing, applied to one real organisation of your choice and built into a single portfolio.
e-commerceA focused path for product sellers: strategy, a store that converts, affordable paid ads, marketplace and social-shop economics, email retention, analytics — and a capstone plan you can put to work.
aiPartner site ↗12 self-paced modules on AI strategy, prompt engineering, personalisation, analytics, automation and ethics — with prompt-template exercises and quizzes.
internationalPartner site ↗A 10-unit programme on international marketing — theory, market intelligence and strategy, plus interactive coursework tools.
analyticsPartner site ↗12 modules on marketing metrics and analysis — CAC, CLV, ROMI, attribution and marketing mix, with a dashboard capstone. Free registration.
entrepreneurshipPartner site ↗A complete 12-week first-year undergraduate course on business acumen and entrepreneurship.
entrepreneurshipPartner site ↗The start-up development programme: build a Business Model Canvas and Value Proposition Canvas, test it Lean Startup-style, and get AI-powered feedback on every block.