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Covering the digital marketplace and business intelligence, customer research, segmentation and the path to purchase, proposition and the 7Ps, marketing regulation and data protection, KPIs and baselines, integrated communications and budgets, content and UX, search, email and communities, creative briefs and agencies, ecommerce and routes to market, CRM and loyalty, international marketing, attribution and ROI, and business cases, risk and leadership, applied to one organisation in a four-milestone portfolio.
Self-reported completion · Not an accredited qualification and carries no academic credit
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