A beginner-friendly pathway into the Academy's postgraduate-level marketing and business courses: business fundamentals, marketing strategy, case analysis, numbers and report writing, applied to your own organisation and one running case. Recommended, never required.
How a business makes money and is organised: purpose and stakeholders, business models, the functions marketing works with, and a first look at a profit and loss account.
Map the 2026 channel landscape and build a one-page marketing strategy.
Work through a business case the way postgraduate courses expect: find the real problem, analyse it, judge your sources and build an argument on evidence.
The arithmetic marketing decisions rest on: percentages and growth, margins and contribution, break-even and payback, customer value, and presenting numbers honestly.
Write the reports postgraduate courses and employers ask for: what assessors look for, report structure, clear argument, Harvard referencing, and using AI tools with integrity.
Bring the whole pathway together in one short report: analyse a business decision, test the options with evidence and numbers, and make a clear recommendation.
~4 hrs/week · About eight weeks alongside work or study.
~8 hrs/week · About four weeks, for a gap before your course starts.